It has been estimated that Australians purchase about $1.5 billion worth of gift cards annually.
Despite their popularity, gift cards have increasingly been the subject of complaints in recent years. Common consumer concerns relate to:
· almost all gift cards Choice looked at expired after only one year;
· of the survey participants, three out of four reported buying or receiving a gift card in the previous year but more than half of those reported that their card expired before they were able to use its full value);
· at the time of the survey only one retailer, Bunnings, offered a gift card with no expiry date);
· what happens to gift cards when the issuing business ceases to trade, and
· who should pocket the interest that accumulates on unredeemed gift cards.
It is also often the case that, if the full amount of a gift card is not used, consumers will not receive cash change for the remaining balance, leading to concerns about card issuers reaping windfall profits.
In addition, the terms and conditions for gift cards vary significantly between retailers, and consumers are not always provided with a copy of these prior to purchase.